Reaching Beyond Disc Golf
One of the best tools we have to put new eyes on disc golf is sharing magic moments from the course on our social media pages. There are shots that are so obviously impressive and unlikely, even non-disc golfers know how special they are. When we share clips like this, they can reach far outside the immediate disc golf community. This year, an Innova Instagram post of Jen Allen’s two Tour Series Teebird aces was viewed over 35 million times. Tens of millions of people likely saw disc golf for the first time. Their first exposure to our sport was that thrilling moment which would pique anyone’s interest.Of course, the content we share is meant to entertain and inform our followers and fans, but when we can reach entirely new audiences, that is where social media is most powerful. Here are 5 social moments from 2023 that helped grow the sport.View this post on Instagram
Innova’s Top 5 Social Posts of 2023
The Most Popular Post in Disc Golf History
At 37.7 million views and 1.3 million Likes, our clip of Jen Allen’s aces has become the most popular social post in disc golf history. The post of her ace at the Beaver State Fling (the first of the two) went viral in its own right, with 13.3 million views. Jen is responsible for introducing a huge number of people to the sport this year.View this post on Instagram
Blomroos Bombs Across Winthrop Lake
It takes an absolute smash to clear the lake at Winthrop University; over 500 feet to the other side of the water. Whether you know about disc golf or not, watching a perfect, full-flight rip is a thing of beauty. Henna Blomroos’s drive at the 2022 United States Disc Golf Distance Showcase had all the factors needed to reach millions, becoming our most viewed TikTok to date.View this post on Instagram
Viral Three Years Running
This is the clip that keeps on giving. For the 3rd year in a row, our post of Jackson Griffith’s Mako3 ace down a tight, wooded fairway went viral. Between our three shares, the video has been viewed over 50 million times.View this post on Instagram
Inspirational Athlete of the Year
It’s no wonder this one was so widely viewed; it is one of the most inspirational stories we shared this year. Daniel Pott’s center-cut drive with his left foot is our 2nd most seen TikTok of all time.View this post on Instagram
The Rollo King
In the five spot, we want to give a special shoutout to Another Round Disc Golf. Their Innova content this year has been second to none. Our collabs with Another Round regularly reach hundreds of thousands of accounts. Joseph is officially being crowned the Rollo king.View this post on Instagram
